Making travelling abroad easy: Enabling travellers make international payments
MY ROLE
User Research, User Interviews, Journey Mapping, Sketching, Wireframing, Screen Flows, Visual Design, Interaction Design
YEAR
2022 - 2023
PLATFORM
Android, iOS
Imagine if you could carry money care free while travelling abroad
MakeMyTrip, India’s leading online travel company, launched TripMoney Fintech Solutions in 2018. They aimed to offer convenient and hassle-free travel-related financial services
Our goal was to design the new journey for various services, starting with the dashboard for Tripmoney Global Cash Card
Understanding the product, the brand and the audience
Understanding the Product, the Brand, and the Audience
Travelers often find obtaining forex to be inefficient. Currently, they have two options:
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Forex cards from banks: These are a reliable choice but often come with hidden charges.
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Local forex agents: While quick, they pose concerns about bad exchange rates and authenticity.
We engaged with MakeMyTrip customers to delve into their budgeting habits, concerns, and issues while traveling abroad. Additionally, workshops with stakeholders revealed a significant pain point: users feel out of control and frustrated by hidden charges.
Concepts and ideas
Armed with the insights gathered in our preliminary research, we began conceptualizing the entire product lifecycle of TripMoney. Our objective was to cover everything from the card application process, card delivery, to managing card usage effectively. We started by designing the onboarding experience, prioritizing ease of verification due to the stringent regulations in the forex industry. Following this, our focus shifted to designing the dashboard. This dashboard serves as a centralized hub where users can efficiently manage their expenses and have full control over their card functionalities.
Creating a userflow
The user flow was centered around maximizing simplicity throughout the process. Concurrently, following the acquisition of MakeMyForex, we expanded our offerings to include both an international money card and a service for doorstep delivery of forex in forms such as checks, cash, or cards. We segmented the forex process into two stages: pre-ordering the card and post-ordering activities. While leveraging MakeMyForex's existing infrastructure for the latter, our primary challenge involved seamlessly transitioning users from the main TripMoney site to the BookMyForex platform.
Look and Feel
We designed the TripMoney platform to mirror the design style of the MakeMyTrip app while incorporating a more minimalistic and sleek aesthetic. Our primary color palette includes green and blue, with green being dominant and blue as a secondary accent. The aim was to introduce the solution to the market with a celebratory tone, emphasizing the happiness and excitement of travel through an uplifting and joyful visual experience.
Homepage Design
We designed the homepage dashboard with user convenience in mind. Key features include:
1. Balance Check and Loading: Easy access to check your balance and load money onto the card upfront.
2. Card Security: Immediate options to lock the card or change the PIN, addressing common concerns about card security based on our research.
3. Forex Calculator: A dedicated tool for calculating costs in INR, catering to the preference of Indian users.
4. Transaction Tracking: Simple methods for users to monitor and keep track of their transactions.
5. Card Usage Management: Streamlined options for managing card usage, ensuring effortless control over card functionalities.
Initiating the Card Delivery
The delivery process begins once users complete the KYC form, enter their delivery address, and load a minimum of 1000 rupees into their account. Throughout the delivery, the dashboard provides real-time tracking of the progress. We iterated through various designs to ensure that the dashboard effectively highlights the app's capabilities and features without overwhelming users, achieving a balance between functionality and clarity.
Initiating the Card Delivery
The delivery process begins once users complete the KYC form, enter their delivery address, and load a minimum of 1000 rupees into their account. Throughout the delivery, the dashboard provides real-time tracking of the progress. We iterated through various designs to ensure that the dashboard effectively highlights the app's capabilities and features without overwhelming users, achieving a balance between functionality and clarity.
Transaction history
We designed the transaction history feature upfront to allow users to track their expenses in real-time. Our vision is to expand this feature in the future, enabling users to categorise their expenses into various categories for better financial management.
Card Lock and Pin change
We provided upfront options for card lock and PIN change to enable users to quickly secure their card or update their PIN if lost or forgotten. Our goal was to instill trust in users by ensuring that their forex card remains secure and that they have full control over its safety at all times.
Desktop Experience
We also developed dashboard screens to allow users to manage their finances on desktops. After iterating through various layouts, we settled on a split-screen experience. The left side displays the total balance, ensuring it remains visible, while the right side houses transaction details and the forex calculator. This design decision also influenced changes in delivery and interactions, leading us to redesign the interaction patterns specifically for desktop use.
The Result
The product launch was highly successful, receiving positive feedback from many reviewers who found the product highly useful. Building on this success, we expanded our offerings to include insurance and lending features. Additionally, we integrated BookMyForex, a leading forex company acquired by MakeMyTrip. With the combined offerings of BookMyForex and TripMoney card, users could now conveniently carry money abroad in cash, card, or check formats, further enhancing the platform's utility and convenience.